New branding for a popular trail bar When Wes King bought the Tahoe Trail Bar company, it was a well loved bar but in very few locations around Lake Tahoe. Since Mr. King took over, it's expansion and success have been phenomenal. After a couple of years, he took the step of re-branding, changing packaging and tweaking his already popular recipe to better bring it inline with his clients tastes and values. Once done, he needed images to help tell the story in his promotional materials as well as take to potential food buyers in bigger markets further from home. For this shoot, I had the pleasure of not only making the photographs but working closely with the company to come up with scenarios and styling that would tell the story. Unlike the other food I'd photographed, this bar wasn't at home on a white plate in a high-end restaurant. It needed to be near hiking gear and bike tools. There were white sweep shots too, to cut out and place in adventure imagery or to use for the ordering page of the website. Wes King has taken this bar from being available only in small retailers around Lake Tahoe to being available throughout Northern California and in major grocers. The Tahoe Trail Bar is a great company to work with and to watch for the future.